Arm & Hammer Clinical Care Maximum Strength Gum Care Toothpaste for Dogs: Cleans and deodorizes with the power of baking soda. The Arm & Hammer name has been trusted for over 100 years for gentle yet effective cleaning. They now offer Arm & Hammer dental products for your dog to safely clean and maintain healthy teeth! Key Benefits: Give your dog's teeth a healthy boost with this effective, yet gentle toothpaste. Specially formulated with baking soda and soothing ingredients, the toothpaste whitens your pup's teeth while also caring for sensitive gums. Ingredients: Water, Sorbitol, Hydrated Silica, Butylene Glycol, Polysorbate20, Hydroxyenthylcellulose, Xanthan Gum, Camellia Sinesis Leaf Extract, Chrysanthemum Morifoium Ramat Extract, Triclosan, Potassium Nitrate, Mahonia Aquifolium Root Extract, Hydrastis Canadensis (Goldenseal) Root Extract, Commiphora Myrrha (Myrrh) Gum, Calendula Officinalis Flower Extract, Aloe Barbadensis Leaf Juice, Linum Usitatissium (Flax) Seed Oil, Omega-3 Fatty Acids, Titanium Dioxide, Flavor, Cellulose Gum, Coco-Glucoside, Sodium Saccharin and Sodium Benzoate. Recommended Usage: For first time brushers, put a small amount of toothpaste on your finger and invite the dog to lick it off. Slowly progress to rubbing your finger along the gum line and teeth. Always make this a positive experience for your dog. For best results, brush 2 – 3 times per week with a toothbrush or finger brush. (not included) 2.5 oz.